Released on: July 8, 2008, 1:29 am

Press Release Author: Dr. Diva Verdun, PhD

Industry: Apparel & Fashion

Press Release Summary: My DNA FragranceT created a buzzing sensation amongst
celebrities on Sunday, June 8th premiering its exclusive one-of-a-kind custom
fragrance created from your DNA genetic code at the 6th Annual TV Land Awards in the
official backstage gift lounge.

Press Release Body: Over 70 gift certificates were given to celebrities as they
swarmed the table smelling the samples of the new fragrance line at the TV Land
Awards. Samuel L. Jackson, William Shatner, Vanessa Williams, Ed Asner, Beverly
Johnson and many more praised the fragrance concept and expressed their excitement
over the new brand. William Shatner pleasingly commented, "I would love to know
what my wife smells like" as he smiled with a twinkle in his eye. Samuel L. Jackson
also expressed, "My wife will love this" as he took two gift certificates,
undoubtedly one for himself. Beverly Johnson expressed, "I love it! Sounds like so
much fun" as she joked, "Does that mean when I wear it my boyfriend will become my
slave forever?" Other exuberant comments from celebrities included adjectives like,
exhilarating, brilliant, cleaver and fabulous. All night long celebrities continued
to express their excitement over the introduction of the new fragrance line.

Unlike the 30,000 mass produced and celebrity endorsed fragrances on the market
today, My DNA FragranceT offers you the opportunity to leave a memory of you in
every room. It is the first fragrance ever formulated using DNA genetic codes as
the blueprint to create individualized couture fragrance. No two people will ever
smell alike again. It is a subtle biologically seductive liquid treasure that
explodes into a unique exotic melody of fragrant notes.

The fragrance contains no alcohol and heals the skin because of its Aloe Vera
properties and is easily attainable online at www.mydnafragrance.com for $134.99 for
perfume and $119.99 for cologne. Customers submit a DNA sample to begin their
fragrant formulation process and receive their choice of 4 ounces of fragrance in an
aluminum bottle, which preserves the fragrant elixir.

My DNA Fragrance invites you to smell like you. Your fragrance is in the bottle, but
the Scent is in You! Read all the comments and see photos of celebrities at the
award show with the new fragrance line at the My DNA Fragrance website.
www.mydnafragarnce.com


Web Site: http://www.mydnafragrance.com

Contact Details: P.O. Box 16283
Beverly Hills, CA 90209
310-491-7323
press@mydnafragrance.com
www.mydnafragrance.com